Do you guys mainly work with Facebook/Instagram ads? Are there any other marketing channels you use? What about TikTok & Google ads?
Our Foundation is Facebook/Instagram or TikTok depending on where your audience is. One of them will be your biggest growth channel. As you grow we can apply our ‘cross-platform scaling strategies’ and add on other platforms, like Google, etc. The goal is to achieve Omnipresence.
Do you guys only do ads?
Our most known service is paid ads, however we will also advise you on other parts of your brand with experience from our brands so that you will have higher conversion rate, AOV, LTV and be more "lean" to ultimately produce more profit. Just even a 1% increase in conversion on your website can double your revenue generated from ads alone. We also understand forecasting, accounting, inventory demand planning, skues, warehouses, recruiting, etc. basically everything you could possibly need to scale beyond $1M - $5M ARR.
Who writes the caption for the ads?
We write all the captions that align with your brand and attract your ideal customer audience.
Do you handle creatives completely? Or do you take an input from the brand on the direction they would like to go with the creative part of it?
We will use the creatives you already have now to generate sales immediately while aligning with your brand image and direction. We will actively give you feedback on what creatives work so you can replicate it and what creatives don't work. We also have a wide network of creators that produce user generated content for you!
Who's mainly running the ads?
Our executive media buyer Daniel. No one is contracted. Everyone is highly vetted internally using this hiring process
Will I have access to all the data and the numbers and all the stuff in the ad manager?
Yes, the data belongs to you. We don't keep any of it.
If my brand sells to females, do you guys feel like you put together ads well as far as like the branding and like the vibe? As two men, do you feel like you can tap into that or?
Funny enough, a big chunk of our clients are female brands so we know exactly how to grow that niche.
Do you help us with maximizing different goals that we have as far as Black Friday, and like product launches and stuff?
Yes! For holidays, giveaways, new launches etc. We'll come together and strategize to get the best result.
How hands on are you guys? You like go in and tweak the ads on a daily basis?
We are very hands on. Everyday we monitor the progress and optimize your ads following a rigorous & data driven approach.
What sort of ad spend do you think I would need to start? What's the return like?
On average we would start with 2-5k for the first month. Specific returns will depend on your numbers like profit margin, COGS etc. but you'll see a positive return fast. Then we grow and progress from there.
How often do you meet with clients?
Either weekly or bi-weekly. Of course, if anything comes up we are more than happy to hop on a spontaneous call. We'll also be in direct contact via chat. You can message us for any questions or important topics and we'll answer in a few hours. We proactively give you feedback and share ideas as well.
Is there still a way that we can be involved in that process and kind of start to see and understand what's going on and how it's working?
We share our Ad Lab spreadsheet for copy & creative were you will be able to approve our ads & give us feedback. During our meetings we also go over everything in detail so you know exactly what is happening & understand the process, what creatives working best, where the budget is going, what we're doing next, etc.
Where are you guys located?
We are a remote team. As of right now Eric (CEO) is in Germany & Juan (COO) is in Portugal.
How long have you guys been doing this?
We've had a successful track record for over 5 years now in this industry and we're previous brand owners so we know what you go through day to day.
How does the pricing model work? How clients usually pay you guys?
It's either an ads rev. share, % of ad spend model, or flat retainer depending on numbers and your goal for the brand. We are always looking for the best win-win deal and offer a custom proposal.
If I decided to dive in on this what do we do? What is the standard process in terms of next steps?
We’ll hop on a quick 15 min chat to figure out how we can help you. From there my team and I will thoroughly audit your business and craft a full-blown custom-tailored ROCK Roadmap. We’ll identify your bottlenecks and break down step by step how to achieve your goal with predictability. At that point, you can either apply it yourself or we can move forward together.
If we choose to move forward together, you will go through our automated onboarding process (no charge) which will give us everything we need like creatives and access to your ad managers. This takes no longer than an hour. Then we will have our kickoff call where we will outline the game plan, answer any questions, make sure we have everything in place, and then ads will be live in less than 5 days!